Measured Results
Instead of blindly sending a mass postal mailing and wondering how many read your message, received it, or just tossed it away, Email Newsletters can give you an inside look into your client's behavior. You can track how many messages are delivered to inboxes, opened, forwarded on and which specific articles are read.
By setting up each newsletter with an introduction paragraph that links to the full article on your site, you can generate click through reports. This allows us to track which articles are clicked on and are generating interest and traffic to your site.
This collected information is invaluable to companies who wish to monitor their clients' behavior. Once tapped into your client's needs, you can then tailor future campaigns and setup the website accordingly.
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